We help you launch the next generation of beauty brands — from idea to market traction.

Services:

Brand Strategy: Brand positioning, Brand identity, Brand & product naming, Product innovation, Business model, Category & market positioning.

Brand Identity: Creative direction, Packaging design, Website design, Brand world & storytelling, Partners sourcing (Labs, Perfumers, Photographers, etc).

Brand Launch: Project management, Launch strategy , Communication ecosystem, Distribution engineering.

Mircea.

Mircea is our statement — living proof that luxury and eco-design can earn the recognition of the finest retailers (Liberty, etc.), the most prestigious editors (Wallpaper, Vanity Fair, Harper’s Bazaar, Vogue, etc.), and the hearts and minds of customers (5-star reviews). From artistic direction to social content, branding to design, and formulation to perfume development, everything was produced by ReFutur Lab.

Since then, we’ve been helping large corporations (L’Oréal) as well as start-ups write the next chapters of beauty.